- The internet is attracting 10,900 new adult users in the UK everyday, according to new research from the NOP Research Group.
The findings suggest that internet usage in the UK has undergone phenomenal growth, much of it attributed to the successful launch of free internet access provided by the likes of Dixons, through its Freeserve service, and BT through BT ClickFree.
The research also shows that some 10.6 million adults accessed the net at least once during 1998, a 48 per cent increase on 1997 when the figure stood at around seven million.
According to Rob Lawson, an NOP spokesman, "One of the principle factors explaining this was the introduction of Freeserve in the last quarter of 1998, which has given the company somewhere in the region of one fifth of the market overnight. However, even removing this from the equation, overall growth was still strong during the six months to December."