More than 10,000 new UK users connect to the net each day

- The internet is attracting 10,900 new adult users in the UK everyday, according to new research from the NOP Research Group.

- The internet is attracting 10,900 new adult users in the UK everyday, according to new research from the NOP Research Group.

The findings suggest that internet usage in the UK has undergone phenomenal growth, much of it attributed to the successful launch of free internet access provided by the likes of Dixons, through its Freeserve service, and BT through BT ClickFree.

The research also shows that some 10.6 million adults accessed the net at least once during 1998, a 48 per cent increase on 1997 when the figure stood at around seven million.

According to Rob Lawson, an NOP spokesman, "One of the principle factors explaining this was the introduction of Freeserve in the last quarter of 1998, which has given the company somewhere in the region of one fifth of the market overnight. However, even removing this from the equation, overall growth was still strong during the six months to December."





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).