Holiday Inn joins hotels advertising fray

LONDON - Holiday Inn, the InterContinental Hotels Group-owned hotel chain, is returning to UK television advertising after eight years as part of a £65m global campaign to relaunch the brand.

Holiday Inn: return to advertising
Holiday Inn: return to advertising

The "Stay You" campaign will promote Holiday Inn as a friendly and contemporary hotel chain, where guests can go to relax and be themselves.

The work will run across TV, press and online, and will air predominantly in the UK, US and Germany.

The overall global strategy has been developed by McCann Erickson, with McCann Erickson Manchester creating the work that will run in Europe.

The first UK TV spot will launch on 3 May on ITV1 during travel programme 'Joanna Lumley's Nile'.

The new campaign marks the first time that Holiday Inn has advertised on TV since 2002, and will see it challenge budget chains Premier Inn and Travelodge for share of voice.

Premier Inn has rolled out a number of TV ads in recent months starring comedian Lenny Henry. 

Travelodge is breaking a new £10m campaign on Saturday (1 May) which will use TV for the first time in 20 years.

Andy Cosslett, the chief executive of InterContinental Hotels Group, said: "The level of support behind this campaign reinforces our confidence in the Holiday Inn relaunch which positions us well for the upturn in the economy when it comes."

Topics

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published