Expedia returns to TV advertising with new spot

By Anne Cassidy, campaignlive.co.uk, Friday, 30 April 2010 11:12AM

LONDON - Expedia, the online travel portal, has returned to TV advertising with an ad focusing on savings and voiced by 'Peep Show' star David Mitchell.

The campaign follows the global rebrand of the travel operator's logo and websites and logo that took effect last month.

The ad, by Meteorite, is the brand's first since its 'Life of a cloud‘ campaign by DFGW, which featured the strapline 'Let yourself go' and launched in summer 2006.

The spot, called 'building blocks', focuses on the savings customers can make by booking a fight and hotel together. It shows the 'building blocks' of a holiday being put together by a couple planning their trip.

The launch of the TV spot this Monday (3 May) will be followed by a print campaign for the brand.

This article was first published on campaignlive.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs