Media: Things we like
campaignlive.co.uk, Friday, 30 April 2010 12:00AM
The arrival of 3D TV
The hype has been amazing around 3D and this week the first 3D-ready TV set went on sale in UK stores. The Samsung 40-inch 3D TV is hardly a bargain at £1,799, but expect prices to come down once competition comes into the market. Viewers will soon be watching 3D programmes and ads in large numbers and there is good news for gamers too with Sony's plans to support 3D gaming through PS3 consoles. By this point there really will be little point leaving the house.
Heston's 'Feasts' on Channel 4
One TV series that would look great in 3D is Heston Blumenthal's Feasts, which have seen him creating a themed feast of the imagination for "celebrity" guests each week. So far, we've had Willy Wonka, Alice In Wonderland, Titanic and Gothic, and all have showcased Blumenthal's off-the-wall cookery talents and sense of fun perfectly. Some of his creations are shocking but then that's the point - if only some element of this entertainment could be conveyed in those Waitrose ads.
HSBC's Telegraph coverwrap
HSBC has been investing heavily in press this week - with its support for The Independent during its promotional period creating stand-out. It has also become the first advertiser to invest in a new ad solution from Telegraph Media Group: a transparent coverwrap around The Daily Telegraph. Tuesday's paper enabled the Telegraph's masthead to remain visible, while also creating impact for HSBC commercial banking "Business Thinking 2010" initiative. An elegant solution all round, then.
Adam Crozier's arrival at ITV
It's good to see that ITV's new senior management team is now fully place after Crozier started in the chief executive's role on Monday. We're particularly enjoying the endless speculation about what ITV might do next now Crozier is in situ. Options mentioned already include merging with Five to hiring Channel 4's Kevin Lygo to head its production arm. It will be a fun few months - spent hopefully watching ITV's strategy evolve rather than unravel.
AND ONE THING WE DON'T ...
Planet Rock's e-mail marketing
Planet Rock has an incredibly defined fan base. Steve Coogan's Tommy Saxondale is not too wide of the mark, and they're likely to have friends who would also enjoy the station. So a campaign to encourage listeners to introduce a friend makes sense. But did Planet Rock have to alienate everyone else in the process? An e-mail announcing its "turn on a friend" initiative used a tacky image of two women photographed from behind with dresses that fail to cover their buttocks. Unsurprisingly, perhaps, the image has been switched for one of three glammed-up rockers on the Planet Rock website.
This article was first published on campaignlive.co.uk
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