Jeremy Hunt takes media and Olympics role in new government

LONDON - Jeremy Hunt has been appointed as culture, Olympics, media and sport secretary in the new coalition government formed between the Conservatives and the Liberal Democrats.

Hunt: answer to ITV's problems?
Hunt: answer to ITV's problems?

Hunt was the natural choice from Conservative ranks, given he has occupied the role of shadow culture, media and sport secretary since July 2007.

The new government has added responsibility for the Olympics to the post, giving Hunt a bigger brief than his Labour predecessor Ben Bradshaw.

ITV will be on tenterhooks to see if Hunt keeps his word to remove the Contract Rights Renewal (CRR) mechanism following today's ruling by the Competition Commission to keep the contract in place.

Speaking at the ISBA conference in March, Hunt said "We think CRR is wrong and we would want to get it removed as soon as possible."

Speaking to Campaign last month, Hunt outlined the Tories' case for cutting the COI budget. He said: "The Government has for too long been using public money to advertise its own agenda. This simply should not be the case, and that is why we have said that we will cut the COI budget. However, there are areas where advertising is vital, and we would not change this."

However, Hunt did also say a Conservative government would support the ad industry and especially local media. "A revitalised sector where advertisers can operate across multiple platforms in one locality will provide a real boost to the industry," he said.

 

 

 

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published