Victim Support 'wash away' by MWO

The press ads feature models with messages written in pen on their faces reflecting the feelings of victims of crime and emphasising the notion that all crime leaves a mark that Victim Support aims to help 'wash away.'

Mark Hurst, creative director, said: "For the print work we’ve used a pop culture reference to design the message of each individual to resonate today, and also to allow us to personalise each of the victims stories."