Visit Wales 'for proper holidays' by Wieden+Kennedy

The TV spot features a family treated to a trip to Wales. The family is a real family recruited by Wieden+Kennedy to emphasise what a 'real' holiday should be like.

The campaign is in partnership with Trip Advisor and ties in to a series of polls on its homepage asking visitors "What constitutes a proper holiday?".

The project is also supported by a direct mail and email campaign.

Video 1 -Wavepool

Video 2 - Sunlounger