The Good Agency wins Save the Children DM
By Matt Williams, campaignlive.co.uk, Thursday, 20 May 2010 12:11AM
LONDON - Save the Children, the global independent children's charity, has appointed The Good Agency to handle its direct marketing account.
The agency won the business after a three-way pitch and will now oversee the development of all of the charity's DM activity, including recruiting and retaining donors and encouraging people to order legacy gifts.
A pitch was called for the business in November last year, with the process being led by Save the Children's supporter development and innovation director, Susan Davidson.
The previous incumbent on the Save the Children DM account was Whitewater, which was appointed in 2008 to reinvigorate the charity's donor acquisition scheme.
Save the Children has also used Partners Andrews Aldridge, Proximity and EHS 4D for its direct work in the past.
The Good Agency's appointment comes less than a month after Save the Children handed its £4 million advertising business to Adam & Eve after a final shoot-out against Euro RSCG.
Adam & Eve will launch a national mobilisation campaign later this year.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Corporate Marketing Manager University of Westminster £43, 272 p.a. (incl. L.W.A.), Central London
- New Business Development Manager - Creative Agency - £15k to £20k OTE £30k to £35k Stonor £15k to£20k with OTE £30k - £35k, Northants
- Digital Project Manager Guru Careers £28 - 35k (DOE), Based in Farringdon, Central London (EC1)
- EXPERIENTIAL Junior or Senior Account Managers x 4, Account Director and Producers - perm/freelance Judi Patton £23K-£45K or freelance rates, London - all areas
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- International Women's Day: 'You make your own luck' says Cheryl Giovannoni
- Twitter attracts more ads, but rates tumble 67%