Four-fifths of in-house PRs don't get social media

LONDON - Most in-house PR professionals (80%) are failing to integrate digital and social media into their communications strategies, according to research.

The research, from PR headhunter Watson Helsby, found PR agencies are much better at grasping social media - 60% of respondents said they are confident about their digital communications plans, compared with just 20% of their in-house counterparts.

Continue reading this story on Brand Republic's digital blog - The Wall

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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