Coalition government to cut adspend by £160m
LONDON - The new coalition government is to reduce COI adspend by £160m as part of its wider plan to cut public spending by £6.2bn.
The Treasury and the Cabinet Office created an Efficiency and Reform Group to enforce savings across government.
The body will be jointly overseen by the chief secretary to the Treasury, David Laws, and the minister for the Cabinet Office, Francis Maude.
It will ‘freeze all new advertising and marketing spend', and only ‘essential campaigns' will be allowed to continue.
A Cabinet Office spokesman confirmed that none of the COI's existing flagship campaigns, such as the DoH's ‘Change4¬Life' or Defra's ‘Act on CO2', will be protected. The Efficiency and Reform Group will set out the criteria defining ‘essential' marketing‘.
According to Nielsen, the COI spent £208m on advertising in 2009.
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Content Marketing Manager Stopgap £30000 - £35000 per annum, South East England
- Website/Digital Manager Jarlett de Grouchy £40000.00 - £50000.00 per annum + car allowance+ bonus, South East England
- Comms Manager- Toy/ Entertainment Brand- up to £35K! Ultimate Asset £30000 - £35000 per annum, London
- Web Trading Manager Stopgap £30000 per annum, South East England