The Sun and Mirror head off for battle in South Africa

The Daily Mirror and The Sun are set to battle it out for readers in South Africa by publishing their newspapers in the World Cup host country.

The Mirror and Sun: go head to head in South Africa
The Mirror and Sun: go head to head in South Africa

The Daily Mirror is to publish daily issues in the country for the one month duration of the tournament, which kicks off on 11 June. The issue will be the same one published from London.

The Daily Mirror will be distributed by South African media house Avusa. This arrangement means that copies of the Mirror can be printed at almost any site in South Africa.

Thousands of England fans are expected to watch England in South Africa but the Mirror declined to disclose how many issues it would be publishing.

The Sun is set to adopt a different approach to its rival and will only publish on the days the England team play and the day after its games. The specific details of The Sun's distribution in South Africa are not known.

Daily Mirror editor Richard Wallace, said: "We will be there in South Africa providing supporters  with the most comprehensive coverage of the World Cup as well as all the latest news, in-depth analysis and colour that they would expect to get from the Mirror back home."

During the Euro 2008 football championships held in Poland, The Sun published a Polish edition in the UK called Polski Sun to appeal to the estimated 750,000 Poles living in the UK.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published