What value do you see in attending Cannes?
By Bindu Nair Maitra, Campaign India, Friday, 04 June 2010 11:50AM
MUMBAI - "Cannes is what you make of it," that's a common refrain that one is bound to hear about the week long Cannes Lions festival.
There’s networking, seminars, workshops, awards, campaign showcases, parties (decidedly lower on the priority list, given the sentiment in the last few years) and Gutter Bar, of course. We spoke to industry professionals to understand their motivations for being in the south of France this year.
Birla Sun Life’s Ajay Kakar says he looks at Cannes as a mecca of learning. "The work displayed, the seminars, the awards nights and the people you meet...every one of these facets of Cannes can inspire the ‘students’ of the world of advertising and creativity like nothing else can."
However he believes there are some regrets too. "There is very low participation from the client fraternity in India and very low attendance from the advertising fraternity in the seminars - especially from India," he adds.
Taproot’s Agnello Dias believes that Cannes offers the chance to attend breakthrough seminars that one would not, otherwise, have an opportunity to attend. He adds, "I was at Cannes last year and Bob Geldof’s talk on Copenhagen was something. It’s a YouTube sensation now and for all of us there, we knew it was a once in a lifetime experience."
Contract’s Ravi Deshpande says that the biggest motivation to be at Cannes is to see cutting edge work from across the world.
"You get to see work that you could never have imagined was possible, and that’s always truly inspiring. You can never say ‘I know it all,’there is always something that you come across at Cannes, which you haven’t thought of. It inspires you to want to do more."
For Bang Bang Films’ Roopak Saluja, networking is of paramount importance. Those six productive days can set the pace for the whole year ahead in terms of the people you meet.
Most adlanders have a Cannes ritual that they’ve stuck loyally to, through the years. So while Piyush Pandey never misses the chance to visit a little bistro in Cannes called Casanova for his fix of Indian style ginger tea, Prasoon Joshi says he always makes time to meet Neil French at St Pauls when he visits Cannes.
For Publicis Ambience’s Banerjee, meals in the village, a trip to Gutter Bar and watching TV shortlists are a must-do on his list. He adds, Some of the seminars are invariably eye-opening. We have quite a few meetings at Cannes, which we always attend.
As far as Cannes tradition goes, Saluja lists out what he wouldn’t miss when he is there. "The Shots party (that Bang Bang is the main sponsor of this year), steak tartare and rose at the Carlton terrace, the Martinez bar, breakfast at that cafe opposite the Palais that I can’t remember the name of, the Rushes pool party, late night munchies at this Panini place that’s open from 11pm to 4am and of course, the much loved and despised Gutter Bar."
This article was first published on Campaign India
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