Waitrose wins Grand Prix

Waitrose scooped the Grand Prix at the 2010 Marketing Society Awards For Excellence on Monday (7 June).

The accolade commends the launch campaign for the sup-ermarket's Essentials discount range, which it introduced in March last year.

The initiative, created by MCBD, targeted value-conscious consumers and promoted 1400 products under the Essentials label.

The award, presented at London's Hilton Park Lane hotel, follows a significant increase in Waitrose's sales.

Total sales for the 19 weeks to November 2009 were up 14.6% year on year, according to TNS.

It is the second year in succession that a supermarket has picked up the Grand Prix at the Awards.

Sainsbury's won last year on the back of its 'Feed your family for a fiver' initiative aimed at consumers seeking value food.

The Young Marketer of the Year award went to Ewa Czapracka, the brand marketing manager at cosmetics brand DestinationSkin.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published