101 bulks after Vauxhall and Netto wins

101 has hired staff from AKQA, the BD Network and Wieden & Kennedy after picking up business from Vauxhall and Netto.

Victoria Ellis, Mat Dobson and Cecelia Hund
Victoria Ellis, Mat Dobson and Cecelia Hund

Mat Dobson joins the team as head of production from AKQA where he was a senior project manager for nearly two years. Before that, Dobson worked a spell at Poke.

Victoria Ellis has been hired as a business leader and joins from BD Network, where she has been since 2011, rising to group account director.

Cecelia Hund has been hired as a strategist from Wieden & Kennedy London, where she had been working as an account manager over the past year.

All three are new roles at the agency. The hires follow two high-profile wins for 101. Towards the end of 2014, the agency won a competitive pitch for Vauxhall and, in January 2015, launched the new model Corsa with a campaign called 'The A-Z of Corsa'.

Around the same time, 101 also won the account to launch Netto, the Scandinavian discount supermarket chain, which is re-launching in the UK after receiving backing from Sainsbury’s.

Netto released a print campaign in December.


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