Santander appoints Greenlight for search marketing

International bank Santander has enlisted the help of search marketing agency Greenlight In an effort to increase its Google search ranking and online presence.

Santander ad: Greenlight retained for search
Santander ad: Greenlight retained for search

Greenlight's successful work over three years with Alliance and Leicester bank, now part of the Santander Group, led Santander to retain it.  

The agency has won IDM awards for best use of search engine marketing for its work with Alliance & Leicester, Monarch Airlines and Radisson Edwardian.

Amanda Mayes, Santander's senior e-marketing manager said she had no doubt that Greenlight will lead the business to greater campaign success.  

"We are delighted with the new strategy and Greenlight's ingenious solutions to maximise our search rankings," said Mayes.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published