Global Power List 2010: C - G

campaignlive.co.uk, Friday, 02 July 2010 12:00AM

CAMERON, JAMES

Job: Film director

Company: Lightstorm Entertainment

Age: 55

Killer power fact

As director of the two highest-grossing films of all time, Titanic and Avatar, Cameron has enormous influence in Hollywood. His role in proving the possibilities of 3D and effectively creating a mass-market for it through the 2009 hit Avatar is what establishes his position in the Global Power Book.

Path to power

Film student turned drop-out turned truck driver, Cameron was inspired to shoot his own short by Star Wars. An early obsession with technology and special effects has become his signature theme.

Deals and deeds

He may go massively over budget, but Cameron's reputation for delivering blockbusters gives him an unassailable position in the Hollywood jungle. He also owns a number of 3D patents which will likely give him a big say over 3D's future direction.

What he says

On 3D: "Producing live 3D TV is not that expensive. You (only) get a significant uptick in the cost of production when you're doing it with visual effects."

What people say

Cameron is famous for his bulldozer-like determination. A colleague said: "The words 'that can't be done' give him an erection."

The New Yorker describes him as the classic outsider, "biting the hand that feeds".

Would you believe it?

Cameron conceived Avatar as a 3D film in 1995, two years before Titanic, but had to wait for the technology to catch up with his vision before he could make it. Titanic will be re-released in 3D in 2012, the hundredth anniversary of the ship's sinking.

The year ahead

With a follow-up to Avatar inked in, Cameron is in a rare position in US mass entertainment: in control of his own destiny.

CARTER, GRAYDON

Job: Editor, Vanity Fair

Company: Conde Nast

Age: 60

Killer power fact

Under his editorship, Vanity Fair magazine has won 11 National Magazine Awards, including two for general excellence for magazines with a circulation of more than one million - the highest honour in US magazine publishing.

Path to power

Having started out as a trainee writer on Time magazine, he launched Spy magazine and edited The New York Observer before becoming editor of Vanity Fair in 1993.

Deals and deeds

Of late, he's become increasingly involved in film and TV projects. He was one of the prime movers behind the 9/11 documentary and more recently he's been a producer on Chicago 10, Surfwise and Gonzo.

What he says

"I don't vote. I find both parties to be appalling and OK at the same time. I find it harder for anybody as they get older to feel 100 per cent strongly behind one party."

What people say

"Graydon tells it like it ain't."

A US media industry blogger expresses scepticism about a soapbox piece written by Carter in which he argues that the consumer magazine business can look to the future with optimism.

Would you believe it?

Before seeking a career in publishing, Carter worked on the Western railways of Canada as a lineman, stringing wire between telegraph poles in rural Saskatchewan.

The year ahead

The New York media world is betting that we'll see Carter involve himself in new movie projects in the not-too-distant future.

CENTER, STEVE

Job: VP of advertising and PR

Company: American Honda Motor Company

Age: 50

Killer power fact

Center is marketing boss of Honda in the US, the Japanese car-maker's single biggest market.

Path to power

He's risen stealthily up the ranks at America Honda, holding a number of other positions including senior manager for market support, senior manager for e-business, and VP of sales, Acura division.

Deals and deeds

Within months of winning his role in 2008, Center struck a three-year deal for Honda to be the official vehicle of the NHL, and oversaw the launch campaign for the new Insight. A digital pioneer, Center also previously founded America Honda's e-business division. Last year saw Center lead Honda's timely high-profile challenge to Toyota's Prius with the attention-grabbing "hybrid for everyone" campaign for Honda's second-generation Insight hybrid car.

What he says

On the launch of the Insight: "We're kind of like Tony Bennett: we've always been the same, true to ourselves and maybe the world came around a little bit in the last year."

What people say

"Honda ... successfully used its 'power of dreams' initiative as the vehicle to move the brand forward from its old reliable, but dull, image to advertising that tugs the emotions" - Campaign, July 2009.

Would you believe it?

Cars are just so 19th century for Honda. In 2000 it released ASIMO, a humanoid robot that walks, dances, climbs steps and responds to voice commands.

The year ahead

Honda has already benefited from Toyota's current woes, with increased sales, and looks set to gain further as a result. Its latest hybrid, the two-seater CR-Z, reaches the US market this month.

CHAMBERS, TONY

Job: Editor-in-chief

Publication: Wallpaper*

Killer power fact

Wallpaper* is a stylish trend-setting title. Its evolution under Chambers reflects the fact that he learned his trade from some of the best in the magazine business, not least -during his time at GQ - James Brown and Dylan Jones.

Path to power

He started as a trainee on The Sunday Times Magazine and spent ten years there before becoming art director of the UK edition of GQ. He joined Wallpaper* as the creative director alongside new editor Jeremy Langmead when Tyler Brule (see entry on p13) departed. He was elevated to his current role when Langmead departed in 2006 to edit Esquire.

Deals and deeds

He redesigned and relaunched the magazine in 2007, instigating a new policy to ensure various editorial departments (interiors, fashion, architecture) worked together more closely, while also hiring a fashion director.

What he says

"We're here to stay, it's not a novelty any more, but we can't stand still" - Chambers contemplates Wallpaper*'s status as an established magazine.

What people say

"He really likes to push the boundaries, especially in that nexus where design meets new technology" - a media agency press director in London.

Would you believe it

Chambers has introduced a web application allowing readers the chance to design the magazine's front cover.

The year ahead

He's set to continue a policy favouring evolution over revolution.

CHAN, ALAN

Job: CEO

Company: Singapore Press Holdings

Age: 57

Killer power fact

Equally at home in English, French and Chinese, Chan has driven Singapore Press Holdings to become South-East Asia's biggest media organisation, and a controlling force in the domestic market.

Path to power

Politics, then media. Chan was appointed the group president of SPH in 2002 and the CEO in 2003. Before this, he was the Permanent Secretary of the Ministry of Transport, and before that, the Ministry of Communications and Information Technology. He worked in the Government for 24 years.

Deals and deeds

SPH is now in fifth position in the Governance and Transparency Index, which ranks all companies listed on the Singapore stock exchange. It's a marked achievement from its 24th position last year. It's in the forefront of media trends having launched AsiaOne Network, a rebranding of SPH's online advertising properties. Many of its online products such as st.com, ST RazorTV and Stomp also launched their respective iPhone applications.

What he says

"I would like to be remembered as someone who has accomplished important tasks in life."

What people say

Chan was described in the book 100 Inspiring Rafflesians as that rare breed of person who is able to successfully transcend several business sectors.

Would you believe it?

Chan was a President's Scholar in 1972 - it's the most prestigious class of university undergraduate scholarships.

The year ahead

As advertising revenue has increased with the economic recovery, Chan and SPH are building adjacent businesses in properties, new media, and outdoor advertising to help adapt the company to the cyber age.

COMSTOCK, BETH

Job: Chief marketing officer

Company: General Electric

Age: 49

Killer power fact

Comstock's canny launches of Ecomagination and Healthymagination tapped into current consumer concerns about the environment and healthcare, opening up important new revenue streams for General Electric.

Path to power

Comstock began her career in local television production and held a number of publicity and promotions roles at GE, NBC, CBS and Turner Broadcasting before becoming GE's first chief marketing officer in more than 20 years in 2003. In 2005, she went to NBC in charge of the digital media division, rejoining GE in 2008.

Deals and deeds

Responsible for replacing GE's long-running ad campaign "we bring good things to life" with "imagination at work", Comstock is also credited with GE's "ecomagination" environmental effort and GE's Imagination Breakthrough programme designed to spark creative ideas. At NBC Universal she spearheaded the company's digital media development and distribution.

What she says

"I might be a change junkie. If you have seen my hairstyles over the years, you would know. I like being thrown into ambiguous situations because that's where I have found an opportunity to make an impact."

What people say

An NBC colleague on her negotiation style: "She's lethal. She could take out your kidney, and you wouldn't know it was gone."

Would you believe it?

As a single mother at NBC she says she refused to have pictures of her daughter in her office to ensure people knew work was her top priority.

The year ahead

GE needs to build on its consumer credentials in the "eco arena", and in affordable healthcare.

COWELL, SIMON

Job: Founder

Company: Syco (TV production, film and music publishing venture), a division of Sony Music Entertainment

Age: 50

Killer power fact

Cowell has single-handedly rejuvenated the talent-based TV format show into a global, multimedia behemoth with multiple revenue streams. He is as influential in front of the camera as he is off-screen.

Path to power

One-time A&R man Cowell started out producing chart fodder, but got his big break as an acerbic judge on the UK version of Pop Idol in 2001, later to become The X Factor. The format was sold to Fox in the US, off the back of which Cowell has gone on to develop a string of talent-based reality shows.

Deals and deeds

The genius of Cowell's model is that it is, in essence, vertically integrated, so that Syco controls everything from the format to the music releases. Such is his power that he can dictate terms to broadcasters - even to US networks. However, Cowell has ceded many of the rights to Syco TV formats to long-term partner Simon Fuller's 19 company and Sony.

What he says

"I don't mean to be rude, but ..."

What people say

"Cowell is oddly passionless about music", said one profile. "Cowell (and new business partner Sir Philip Green) want to be the new Disney," said another.

Would you believe it?

Cowell never intended to be a judge on any of his shows; his main motivation was to secure the music rights to the winners. Syco is said to account for more than three-quarters of the UK profits of Sony Music.

The year ahead

It's hard to see anything but Cowell's influence on TV and music continuing. All eyes will be on his putative joint venture with retail billionaire Green, which will try to extend Cowell's interests into merchandising and fashion. Equally, much hangs on his decision to quit American Idol next year for a US version of his UK show The X Factor.

COUGHLIN, CATHERINE M

Job: Senior executive VP and global marketing officer

Company: AT&T Inc

Age: 52

Killer power fact

Coughlin oversees marketing for AT&T, the world's largest telecoms company, and a budget of more than $1.9 billion.

Path to power

Coughlin is steeped in AT&T, starting in 1979 when she embarked on jobs in sales, marketing, operations and advertising, rising to run AT&T Midwest. By the time she became chief marketer in 2007, Coughlin was also on the boards of Northwestern University (her alma mater), the Girl Scouts of America, After School Matters and the Dallas Women's Museum. She is also a trustee of the American Film Institute.

Deals and deeds

Last year Coughlin hired former Coca-Cola marketer Esther Lee as the senior VP for brand marketing and together they are managing the rebrand of AT&T as a lifestyle company, using the "rethink possible" tagline. In 2007 Coughlin oversaw AT&T's attempt to give itself a younger, edgier feel with the "your seamless world" ad campaign.

What she says

On the secret of her success, Coughlin advises: "Don't start team discussions with 'Should we ...?' or 'Can we ...?'"

What people say

"Cathy is an exceptional leader with a proven track record and a commitment to exceptional customer service," a former boss of Coughlin's said.

Would you believe it?

Coughlin is a donor to the Republican and Democratic parties, including to the campaign to elect Barack Obama as US president, according to campaignmoney.com.

The year ahead

Her priorities are rebuilding the AT&T brand into something meaningful, growing its core wireless business while keeping arch rival Verizon away from its exclusive iPhones deal.

CRAIGEN, JEREMY

Job: Executive creative director

Company: DDB

Age: 48

Killer power fact

Clubbable Craigen has taken DDB to the heights of The Gunn Report, where it polled as the top creative agency in 2009 (and for the previous two years). It's also the number-one UK agency at Cannes.

Path to power

After joining DDB in its former guise of BMP DDB in 1990 from Bates Dorland, Craigen has never strayed, taking on the role of creative director in 2002, and executive creative director in 2005.

Deals and deeds

Thanks to a heritage of award-winning outdoor and print work and the success of DDB's Wallace and Gromit poster for Harvey Nichols at last year's awards, Craigen has earned the role of foreman of the jury for the outdoor category at this year's D&AD Awards.

What he says

On his love of posters: "I have never subscribed to the argument that 'advertising is art', but posters are probably as close to art as it gets."

What people say

"Every creative person in our network wants to be Jeremy Craigen. Great work, great guy, tough critic who sets high standards and leads by example. Plus, he's our resident red wine expert," says Bob Scarpelli, the worldwide chairman of DDB.

Would you believe it?

You'd expect a creative with his body of work to have an office festooned with awards and the fruits of his creative labour. In fact, the only thing Craigen has on his wall is a framed rejection letter from BMP.

The year ahead

All those creative awards mean that peers like - no, love - DDB's work. Pressures on UK outposts of US-owned networks will remain strong as ever though.

D

DE MEO, LUCA

Job: Head of marketing, Volkswagen passenger cars

Company: Volkswagen

Age: 43

Killer power fact

The youthful Italian is the man steering the global marketing strategy for Cannes' Advertiser of the Year 2009 and the second-most highly awarded advertiser at the festival last year. He is a fast-rising star who re-lit the Fiat flame with the launch of the Fiat 500 in his previous role.

Path to power

An Insead alumnus, De Meo has petrol in his veins. From Renault, he moved to Toyota - in charge of the prestige Lexus brand - before speeding up the ranks at Fiat, where he became head of global marketing for all five of its brands as well as MD of Alfa Romeo.

Deals and deeds

De Meo was tipped for even greater things at Fiat, but switched lanes to join VW in 2009. He is one of the first non-Germans at the car-maker and is credited with the potent combination of a natural Italian creativity, a receptiveness to new ideas and an exceptional work rate. In 2009, VW was named Cannes' Advertiser of the Year. In February this year, it launched its "think blue" campaign to promote efficient driving and environmental awareness - a notion that underpins VW's mindset, De Meo said.

What he says

"Good luck comes through hard work."

What people say

"A heavyweight, they are tough boys, these top-level Italian executives," notes one who has done business with De Meo.

Would you believe it?

He has a penchant for bespoke Italian tailoring.

The year ahead

As one of the band of Italians drafted in to VW, with a target to overtake Toyota as the world's biggest car maker by 2018, De Meo is likely to favour highly integrated advertising solutions.

DE MOL, JOHN

Job: Co-founder, Endemol; founder, Tien; reality TV producer

Company: Endemol

Age: 55

Killer power fact

De Mol created the ultimate reality TV show, Big Brother, and Endemol grew off the back of its international licensing. It has subsidiaries and joint ventures in more than 20 TV markets and creates and makes many of the world's biggest reality TV shows.

Path to power

Formed in 1994 by the merger of his production company with another independent, Endemol has propelled de Mol to riches as the most astute exploiter of reality TV. Big Brother was the first reality TV show to maximise the link between old media, telephony and new media, with phone voting, live video website streaming, mobile phone updates and suchlike. Endemol also produces international blockbusters like Deal Or No Deal, Extreme Makeover and Exposed.

Deals and deeds

Spanish telecoms giant Telefonica bought Endemol in 2000 for EUR5.5 billion. In 2007, though, de Mol partnered with Silvio Berlusconi's Mediaset to buy the company back and take it private.

What he says

"People will talk of an era before Big Brother and one after Big Brother ... You learn more about life from watching Big Brother than reading a book."

What people say

A colleague described him as "single-minded to the point of mono-mania".

Would you believe it?

De Mol came up with the idea for Big Brother after a failed attempt to brainstorm a show for Catholic public radio.

The year ahead

Back holding the reins at Endemol, de Mol is ideally placed to take advantage of broadcasters' needs for cheap, multi-format programming and advertisers' needs for global properties.

DARROCH, JEREMY

Job: CEO

Company: BSkyB

Age: 47

Killer power fact

When it comes to the development of new television platforms and services, BSkyB is the UK's most innovative company. Under Darroch's stewardship, the company seems to have been made virtually recession-proof too. He earned £2.3 million in the year to June 2009.

Path to power

Darroch spent 12 years at Procter & Gamble in the UK, where he worked his way up to become finance director of the company's European healthcare division. He then joined the Dixons retail group, where he become the finance director of the company. He then left to take up the same role at Sky in 2004. He was promoted to his current position in 2007.

Deals and deeds

Under Darroch, BSkyB's revenues have continued to move ahead, despite the recession. This is in no small part thanks to the growth in the uptake of Sky's HD platform.

What he says

Vis-a-vis a recent high-profile ruling that BSkyB must cut the prices it charges when supplying its sports channels to rival operators in cable, Darroch said: "Ofcom's decision is likely to hit British sport where it hurts."

What people say

"He doesn't have a big ego about things. He's good with people, the softer face of Sky" - former boss (at Dixons) Ian Livingston on Darroch's success in moderating Sky's formerly aggressive corporate culture.

Would you believe it?

Darroch puts a toy moose on the table when he wants colleagues to talk openly without fear of retribution.

The year ahead

Darroch will be seeking to roll back regulatory pressures while focusing on transformational television technologies such as HD and 3D.

DE NARDIS, MAINARDO

Job: CEO

Company: OMD Worldwide

Age: 50

Killer power fact

Under the leadership of de Nardis, OMD is ranked the largest global media network by billings and consistently tops The Gunn Report for Media.

Path to power

De Nardis came to prominence internationally when his Milan-based media agency, Medianetwork, merged with CIA back in 1993 and he took on the task of building an international network for CIA before progressing to run Aegis Media and then OMD.

Deals and deeds

De Nardis might have grown frustrated at Aegis after the group CEO role eluded him but he is making an impression in growing OMD in key markets such as Asia and India.

What he says

"I see my role as one of a coach that can help other people score the goals. Sometimes I like to be in the front line and score the goals myself, because it is so much more fun."

What people say

One former colleague told Campaign: "Mainardo is passionate and dedicated and hard working, but the fact that he's such a hands-on manager can be problematic."

Would you believe it?

De Nardis also oversees the family vineyard back in Italy and last year sealed a deal to sell one million bottles of Italian wine to the Chinese market.

The year ahead

De Nardis now faces the challenge of turning a traditional media network into one that is fit for the digital world and is determined to learn lessons from sophisticated markets in Asia as well as the West.

DECAUX, JEAN-FRANCOIS

Job: Chairman of the executive board

Company: JCDecaux

Age: 50

Killer power fact

Jean-Francois Decaux has helped build the family concern into the world's second-largest out-of-home media company.

Path to power

He joined the company in 1982 and was posted to Germany to create a subsidiary from scratch. He then oversaw expansion into Northern and Central Europe, the US and Australia.

Deals and deeds

Decaux picked up a couple of decent street furniture contracts in the Far East (Shanghai and Kyoto) last year and in the UK earlier this year, bought a portfolio of retail and rail inventory from Titan.

What people say

"The market continues to be characterised by reduced visibility and it remains unclear whether this is the beginning of a sustained advertising recovery" - a financial analyst on the company's most recent results.

Would you believe it?

Decaux runs the company every other year. He and his brother Jean-Charles Decaux (they are both co-chief executives of the company), take turn about as nominal holders of the top job - chairman of the executive board.

The year ahead

Although results were ahead of analysts' expectations, 2009 was a tough year for the world's second-largest out-of-home media company. The immediate target is to ensure the recovery continues.

DEL CAMPO, PABLO

Job: CEO/creative director, Argentina, Mexico, Puerto Rico

Company: Saatchi & Saatchi

Age: 44

Killer power fact

Del Campo is the most-awarded creative of the decade in Argentina and one of the top three in the whole Iberoamerican region. He is the founder of Del Campo Nazca Saatchi & Saatchi, the world's fifth most-awarded agency in 2009.

Path to power

Del Campo started out as a copywriter. He worked at Young & Rubicam Argentina as creative VP and as a top creative at Lautrec/Nazca Saatchi & Saatchi, before setting up Del Campo Nazca Saatchi & Saatchi in 2000.

Deals and deeds

Bringing his creativity to his passion for tennis, Del Campo staged "The Battle of Surfaces" - a match between Roger Federer and Rafael Nadal on a half-clay, half-grass court - that was broadcast internationally. His more conventional advertising output ranges from regional work for Procter & Gamble to bizarrely amusing ads for Arcor's Top Line chewing gum that have become part of Argentinean culture.

What he says

"We work 24/7. Because of the permanent crisis here, Latin America is creative because you have to be to survive."

What people say

"Pablo sees the world through the eyes of a dreamer, a poet, a comedian, a designer and, most of all, a real person ... Pablo is one of the crazy ones (and he's got a great backhand)," a colleague enthuses.

Would you believe it?

An opera buff, Del Campo has sung on a couple of TV ads.

The year ahead

As Del Campo will attest, projects that were previously fed to him from the more developed markets are drying up as the recession sees agencies in mature countries having to hang on to even the smallest of assignments themselves.

DENNIS, FELIX

Job: Proprietor

Publication: The Week

Age: 62

Killer power fact

Dennis has a net worth of about $900 million and splits his time between Warwickshire, London, New York, Connecticut and the Caribbean island of Mustique.

Path to power

Building on experience gained working in the underground press in London in the 60s and early 70s, he set up his own publishing company. It was instantly successful, first with kung fu magazines, then with personal computing titles.

Deals and deeds

In June 2007, Dennis sold his US magazine operation, which published the magazines Blender, Maxim and Stuff, to a private equity group. He has lately become increasingly interested in writing poetry and planting trees.

What he says

"A load of hogwash" - Dennis backtracking on a claim, made while drunk to a journalist, that he had once killed a man.

What people say

"Felix Dennis is brilliant, aggressive, generous, ruthless, and quite possibly a bit mad" -the opening line of a recent profile in The Times.

Would you believe it?

He was sent to prison in 1971, found guilty alongside two other defendants, of publishing obscene material in Oz magazine. During the case, he recorded a single with John Lennon to raise money to fund his legal defence.

The year ahead

Since suffering a life-threatening illness almost a decade ago, Dennis has taken more of a back seat as far as the business of publishing is concerned (he claims one of his interests is "avoiding business meetings") and has focused on his own writing. This year he's promoting his book 88 - The Narrow Road: A Brief Guide To The Getting Of Money.

DESMOND, LAURA

Job: Global CEO Company Starcom MediaVest Group

Age: 45

Killer power fact

One of the youngest CEOs to lead a global media group, Starcom MediaVest Group has £20 billion to spend on marketing and advertising. Desmond is also on the VivaKi board of directors.

Path to power

She has spent her entire career within SMG (and previously Leo Burnett) including a two-year stint as chief of SMG Latin America.

At 37, she took on the CEO role of MediaVest US.

After five years there, Desmond saw MediaVest US more than double its billings (to £6.8 billion). In 2008, she was appointed to her current role.

Deals and deeds

This year, Desmond reorganised the SMG global network to focus more on emerging markets. The new structure moves away from regional silos and is organised by characteristics, such as a market's stage of development and size. Ten new regional hubs providing data and analytics are being created to focus on clients' needs. Recent wins include including Honda in the UK and Europe, Telefonica in Latin America and Mars-Wrigley in the US, France and Russia.

What she says

"Our business is an art and a science; it is a marriage of people who can land planes and launch satellites. It is this balance, and respect for diversity, that makes me proud of the company that I am privileged to keep."

What people say

In Forbes magazine's list of the most powerful women in 2008, Desmond was ranked ahead of Queen Elizabeth and Queen Rania of Jordan.

Would you believe it?

Desmond practises what she preaches. She was the only student in her class at college to argue that advertising has a positive place in society.

The year ahead

Digital growth, of course, and will focus on the social media and content creation space.

DIAS, AGNELLO

Job: Co-founder and chief creative officer

Company: TapRoot India

Age: 43

Killer power fact

Dias and his partner Santosh Padhi founded what some consider to be the hottest creative shop in India. Unlike many TV-obsessed creative agency figures, Dias - nicknamed Aggie - finds print advertising exciting. Indeed, many of his awards are for print executions.

Path to power

After spells at Dart, Interpublicity and Lowe, Dias moved to Leo Burnett, where he started to build a serious creative profile. Dias was later hired by JWT, becoming chief creative officer and winning a collection of awards at Cannes, including the first Grand Prix in India's history. In 2009 Dias took the obvious decision to open his own agency.

Deals and deeds

Multiple wins at multiple agencies with multiple clients - what more could a creative ask for? In the Creative Abby Awards, first major awards since Dias and Padhi launched TapRoot, the agency appeared in the list of the top ten agencies with the maximum nominations.

What he says

"(Ours) was the first mainstream Nike commercial not made in Portland. This was also the first Nike cricket commercial in the world. We wanted it to be showcased among the best."

What people say

"Prasoon Joshi (see entry on p34) may be the Indian dearest, but the biggest talent from the fastest growing country in the world is definitely Agnello Dias" - Ad Geniuses blog.

Would you believe it?

Dias has played first-division football in Mumbai.

The year ahead

As his team expands, TapRoot has the capacity and the width to take on more clients (it turned clients away last year).

DILLON, MARY

Job: Outgoing global chief marketing officer

Company: McDonald's

Age: 48

Killer power fact

Dillon oversees the marketing of McDonald's 32,000 restaurants in 118 countries.

Path to power

Armed with a BA in marketing and Asian studies, Dillon's career took off as a director at Snapple Natural Beverages in 1995. She was made VP, marketing, at Gatorade and Propel Fitness Waters in 2000. Dillon then president of marketing at Quaker Foods from 2002.

Appointed president of PepsiCo's Quaker Foods division in 2004, Dillon left just over a year later to join McDonald's as the global chief marketing officer.

Deals and deeds

As health consciousness and the obesity debate took hold, Dillon championed McDonald's promotion of the quality of its products. Sales of healthier food options, such as salads and speciality coffees that challenge Starbucks' dominance, have grown. Dillon led the roll-out of the "what we're made of" slogan to promote how McDonald's products are made in the run-up to its sponsorship of the 2012 Olympics.

What she says

"We're in the busy-lifestyles business, which is a growth industry."

What people say

"She is very smart, very serious, a doer and internally focused ... but not at all public," one executive said when Dillon joined McDonald's in 2005.

Would you believe it?

Mother-of-four Dillon claims to eat McDonald's food six times a week, but is a disciplined athlete who has run the Chicago marathon.

The year ahead

Will customer loyalty to McDonald's survive the upturn, with Burger King, Subway, Dominos and KFC all hard on its heels?

DOCHERTY, SUSAN

Job: VP, marketing

Company: General Motors US

Age: 47

Killer power fact

Docherty remains the most senior marketer in GM's hierarchy, responsible for the company's four core brands - Chevrolet, Cadillac, Buick and GMC - in GM's single biggest market, the US.

Path to power

Native Canadian Docherty's 20-plus-year career with GM began with an internship at a Canadian GM plant and included four years as marketing director for GM Europe.

Deals and deeds

Since GM emerged from bankruptcy last July, Docherty's focus has shifted to the four core brands as GM has tried to respond to criticism that it had too many under its roof.

What she says

"People say that I'm impatient. However, I think in the environment that we're in right now, coming out of bankruptcy, that has become a strength," Docherty told The New York Times in February 2010.

What people say

"(Docherty) is very smart and very feisty," one Buick dealer told Free Press in December 2009. "She has very strong opinions about the way she wants things done and a very, very good grasp of what should be done."

Would you believe it?

Docherty's first job at GM was working on the midnight shift at her local transmission plant in Ontario, Canada.

The year ahead

The futures of GM's Saab, Saturn and Pontiac brands need to be sorted, with GM confirming it is looking for a buyer for its Hummer brand. GM expects to be profitable in 2010.

DOPFNER, MATHIAS

Job: CEO

Company: Axel Springer

Age: 47

Killer power fact

Dopfner isn't just a mover and shaker in the German media, he's also on the board of Time Warner.

Path to power

He began work as a music critic and then worked his way through the ranks to edit a succession of papers. He becoming editor-in-chief of Germany's top-quality daily Die Welt before focusing entirely on a management career.

Deals and deeds

He recently signed a joint venture deal with Swiss media company Ringier to seek diversification opportunities in Eastern Europe.

What he says

"I don't share the cultural pessimism that media is dying. I think it is the opposite."

What people say

"(Our joint venture) will be instrumental in shaping the future of the emerging media markets in Eastern Europe."

The chief executive of Ringier, Christian Unger, looks forward to working with Dopfner.

Would you believe it?

Dopfner studied music at university.

The year ahead

As with many other companies, there will be a renewed determination to increase revenues from digital media - but Dopfner will continue in his determination to prove his theory that better journalism will always pay dividends.

DROGA, DAVE

Job: Founder and creative chairman

Company: Droga5

Age: 41

Killer power fact

Droga is the single most-awarded creative at Cannes. His young agency became one of the most-awarded interactive shops in the world in 2009 - a year in which it scooped two D&AD black Pencils and four gold Lions.

Path to power

Australian Droga tasted the fruits of success early, becoming executive creative director of a start-up in Sydney at 22 and continuing on the fast track to take the post of executive creative director at Saatchi & Saatchi, first in Singapore and then in the London at the tender age of 29. Two years in the top creative post at Saatchis' parent, Publicis, led him to reach out for independence and launch Droga5 in New York - with Publicis' backing.

Deals and deeds

Describing itself not as an agency but as a "creative and strategic collective", Droga5 won the Cannes Cyber Grand Prix in its first year for work on clothing brand Ecko. Droga recently posed as a "Mad Man", dressed in Prada and Dolce & Gabbana and attended by a Joan-style model, for a Wall Street Journal feature.

What he says

"One of the few things that I believe in myself is my eye for ideas."

What people say

"It seems Droga has fairly consistently made a name for himself and moved on ... it will be interesting to see how he evolves if Droga5 ends up being his long-term home" - online commentator who, unsurprisingly, chooses to remain anonymous.

Would you believe it?

Droga5 gets its name from the label his mother sewed into his underwear to identify it among those of his six brothers.

The year ahead

Will Droga5 touch down in London?

DRU, JEAN-MARIE

Job: Chairman

Company: TBWA Worldwide

Age: 63

Killer power fact

Dru is one of the world's most highly regarded ad industry figures. Maurice Levy, the Publicis Groupe boss, is probably the only French adman who commands more international respect.

Path to power

A creative turned agency manager, Dru seized his chance when BDDP, the Paris agency he helped found, was acquired by Omnicom in 1998 and he was offered the chance to run TBWA\International.

Deals and deeds

Dru's big claim to fame is as father of the Disruption theory, on which TBWA's planning and new-business efforts are focused. He's written books on the theory, stressing the need for continual managed change in brands and commercial strategy.

What he says

"There are so many great people in advertising, but yet so few really great campaigns. It's proof that talent alone is not enough. You cannot succeed in this business without tenacity."

What people say

"He always thinks three or four steps ahead. If he played chess, he would be a grandmaster" - Philip Purdon, the former chief executive of Lowe Paris.

Would you believe it?

So certain did it seem that Dru was quitting TBWA to run Havas in 2005 that it was assumed his lunches with John Wren, the boss of TBWA's Omnicom parent, at the Cannes Festival were to negotiate his departure. Wren persuaded him to stay - despite Havas reportedly dangling a £1.8 million salary and bonus package before him.

The year ahead

Having relinquished the CEO's role in 2007, it's a safe bet that Dru will be looking to further evolve his "elder statesman" role.

DUBOW, CRAIG A

Job: Chairman, president and CEO

Company: Gannett Company

Age: 59

Killer power fact

He doesn't quite have the profile of the dynastic bosses of the big New York and Chicago newspaper groups - but his company is a bellwether indicator for the fortunes of the newspaper business in the US.

Path to power

He's been climbing through the ranks at Gannett since 1991.

He became the president, the CEO and a director of Gannett in July 2005, and the chairman of Gannett in July 2006. He was the president and the CEO of the Gannett Broadcast Division from 2001 to July 2005, and was the president of the Gannett Broadcast Division from 2000 to 2001. He has served in various executive roles since 1981.

Deals and deeds

In the past couple of years, he has implemented a painful downsizing programme.

What he says

"I am glad to be back and returning to the day-to-day responsibilities at Gannett," said Dubow. "I feel very good about my personal health and the company's" - on his return last year following back surgery.

What people say

"Working for Gannett feels like you're on the lower class levels of the Titanic" - an unnamed employee quoted by the employee-survey website Glassdoor, which gave Dubow an approval rating of 19 per cent, one of the lowest in the media sector.

The year ahead

Dubow argued earlier this year that the company was well-placed following a comparatively strong fourth quarter at its US television stations and its US and UK newspaper businesses. This year the company will look to strengthen its balance sheet.

E

EDWARDS, TREVOR

Job: VP, global brand and category management

Company: Nike

Age: 47

Killer power fact

Edwards is the man who commissioned the cultish Nike+ innovation. He is ultimately responsible for the advertising of the second most-awarded brand in 2009 (The Gunn Report).

Path to power

Following his first marketing job at Colgate-Palmolive, the English-born MBA graduate Edwards joined Nike in 1992, where he has held various roles across international regions.

Deals and deeds

Edwards has been a champion of Nike using social media to connect with consumers: he helped spearhead the creation of Nike+, the 2007 Cannes Grand Prix-winning innovation. Nike has stood by its brand figurehead Tiger Woods following his admissions of multiple affairs. Earlier this year it released an ad featuring his dead father's voice. One comment claimed it was playing the "dead daddy card" (a CBS News headline); meanwhile, former American ad man Donny Deutsch, now a TV presenter, described it as "stunningly brilliant".

What he says

"I spent a lot of time having to rake the leaves and pick apples," he said of his English childhood to Contemporary Black Biography.

What people say

Fast Company magazine described him as "a charismatic and creative force in marketing".

Would you believe it?

Born in Norbury, South London, the son of an accountant and a nurse, Edwards began his career handling "high-wealth clients" for Goldman Sachs - a job that failed to light his fire.

The year ahead

Expect greater convergence of digital and physical in the world of Nike as the company pushes further into using digital to assist athletes.

EDWARDS, DUNCAN

Job: President and CEO

Company: Hearst Magazines International

Age: 46

Killer power fact

Edwards oversees all of Hearst's magazine interests outside the US.

With operations in more than 100 countries, including the UK, Russia, China and Australia, Hearst claims to be the most extensive magazine publisher in the world.

Path to power

Edwards joined Hearst's UK operation, NatMag, from trade magazine Media Week in the late 80s and rose through the ranks, becoming the CEO in 2005. He was promoted to his current job, based in New York, in January 2009.

Deals and deeds

During his time at NatMag, Edwards greatly expanded the company's portfolio and propelled the publisher (known previously for its glossy titles such as Cosmopolitan) into the women's weeklies market.

What he says

"These are the worst conditions that we have faced in my 20 years at (the company)" - Edwards makes a sober assessment of the marketplace last year.

What people say

"He has that crucial wider understanding of media" - Terry Mansfield, Edwards' predecessor as boss of NatMag, on his successor's qualities.

Would you believe it?

Worried about the effect on his toned physique of the lunching lifestyle so beloved of London's adland, Edwards began cycling to work wearing skintight Lycra.

The year ahead

Hearst is convinced that the way forward is to do things better, faster and smarter. That could mean an even greater focus on the company's online properties.

ENDO, JUNICHI

Job: Senior VP in charge of global marketing and sales

Company: Nissan

Age: 47

Killer power fact

He's considered one of the most influential men within Nissan and is a key member of its executive committee, the Japanese auto-maker's supreme decision-making body established by its worldwide boss, Carlos Ghosn.

Path to power

A Nissan lifer, Endo joined the company in 1984 after graduating from Yokohama City University. From 1991 to 1993 he took time out to study for his MBA at the University of Pennsylvania's Wharton School. He currently has charge of global sales and marketing as well as global after-sales and conversion business.

Deals and deeds

After a period as president of the Nissan subsidiary Autech Japan, he became the first Nissan senior executive to be called back to the parent company. He has been a member of Nissan's cross-functional team, its inter-company strategy forum.

What people say

"Endo has earned strong respect and recognition from Ghosn" - Japanese industry commentator.

Would you believe it?

Endo made company history in 2005 when he was appointed its youngest ever board director at the age of 43.

The year ahead

Although Nissan has forecast a smaller than expected profit this year, Endo faces a highly active period as the company prepares an aggressive drive into emerging markets, such as India, with a new global car and prepares to become the first auto-maker to market electric cars in big volumes.

ETIENNE, JEAN-MICHEL

Job: Chief financial officer

Company: Publicis Groupe

Age: 57

Killer power fact

Reporting to Maurice Levy, chairman and CEO of Publicis Groupe, Etienne is the financial fixer and enforcer for Levy and an influence on the group's emergence as a global marketing communications player.

Path to power

He's been the quiet presence behind Levy's swashbuckling acquisition programme over the past decade.

Deals and deeds

He's been a pivotal figure in a number of Publicis mega-deals, including the $1.9 billion takeover of Saatchi & Saatchi and the $3 billion acquisition of Bcom3, which brought Leo Burnett into the fold two years later. More recently, he handled the financial arrangements as the group boosted its digital presence via the purchase of Digitas in 2007 and the takeover of Razorfish last year.

What he says

"We have French roots, of course, but we cannot impose the French way ... We don't just put big money on the table and say: 'We want you.'"

What people say

"Etienne is the unsung hero behind the growth of Publicis Groupe" - Publicis senior manager.

Would you believe it?

Etienne arrived at Publicis fearful that he wouldn't be given a frontline role to play. "At my previous company, I got the impression that finance directors in this sector were sidelined, that everything was driven by creative people and that the finance people were bean counters."

The year ahead

His next task will be shepherding the group through what he acknowledges will be a slow recovery from a recession that saw the group trim its workforce by 2,900 people (6.5 per cent) in the past year.

F

FARLEY, JIM

Job: Group VP, global marketing

Company: Ford Motor Company

Age: 47

Killer power fact

Farley manages a budget of more than $2 billion and is widely tipped to succeed Alan Mulally, the CEO of Ford.

Path to power

After gaining an MBA, Farley joined Toyota in 1990, where he held various senior positions. Farley was group VP and general manager of Lexus when he joined Ford in 2007.

Deals and deeds

Farley is spearheading the launch of cars such as the Figo in India, and the much-vaunted 2010 Fiesta in the US. One in four Ford marketing dollars is now spent on digital.

What he says

"For the first time in many years, Ford is working together as a global team on things such as media planning, buying and asset development.

We don't want to waste money any more," Farley told Marketing in 2009.

What people say

"His bullish manner will stand him in good stead during boardroom scuffles, while his conversational style is very persuasive" - Marketing magazine.

Would you believe it?

Farley's love of Ford goes way back - his first car was a 1966 Ford Mustang.

The year ahead

It took more than a decade for Ford to create what it called its Premier Auto Group around a bunch of classy European brands - starting in 1987 with its purchase of Aston Martin, followed by the acquisitions of Jaguar, Volvo and then Land Rover. It all proved a terribly expensive distraction. Now, it has taken Ford three years of tricky negotiations to dismantle and sell the group. At present, Ford is in a new product launch frenzy, with a focus is on the BRIC countries.

FENEZ, MARCEL

Job: Asia-Pacific technology, info-comms and entertainment leader/global entertainment and media leader

Company: PricewaterhouseCoopers

Age: 50

Killer power fact

With global responsibility from Asia, Fenez is probably the most senior media player in the region. He established PricewaterhouseCoopers' media, entertainment and communications practice 15 years ago.

Path to power

Fenez established the PwC Hong Kong entertainment, media and communications group in 1995. Since 1998 he has been the Asia-Pacific leader of PwC's entertainment and media practice and in 2007 he was appointed the global leader. From 2001-2007, he led PwC's enlarged technology, info-communications and entertainment practice in Hong Kong and mainland China, with more than 1,000 staff. Since 2001, he's been the elected chairman of the Cable & Satellite Broadcasting Association of Asia.

Deals and deeds

Over the past 12 months, Fenez has led the development and roll-out of the PwC Global Entertainment and Media Outlook forecast and fronted PwC's presence at industry events from MIP to Cannes and beyond.

What he says

"The death of traditional media is exaggerated, at least in a five-year context."

What people say

"A consummate networker, presenter and analyst."

Would you believe it?

According to one source: "One thing few people fully appreciate about Marcel is his bravery. At the Hong Kong rugby sevens he can be found among a large group of English and Irish fans, vociferously cheering the French. This is a cause both hugely unpopular and doomed to certain failure."

The year ahead

With global business on the mend, PwC reports that the market for company flotations is on the up after a devastating past few years.

FLINTHAM, RICHARD; GREEN, LAURENCE

Jobs: Creative partner/chairman

Company: Fallon London

Ages: 42 and 43

Killer power fact

Thanks to enduring creative and strategic leadership and this pair's restless ambition, Fallon London has grown from being the UK outpost of the US hotshop, Fallon McElligott to an agency famous in its own right for industry-defining creative work.

Path to power

Lowe Howard-Spink's star planner Green founded Fallon nearly 12 years ago alongside Michael Wall and Robert Senior. They were quick to spot the talents of BMP DDB's Flintham and his creative partner Andy McLeod, who joined as the agency's founding creative team.

Deals and deeds

After selling their stake in the business to Publicis in 2000, rumours are circulating that the pair now have designs on getting a slice of the business back to shore up the agency's future.

What they say

Of their challenges for the coming year, Green says: "The challenge this year will be about moving the goalposts and raising the bar."

What people say

"World-class agencies rely on world-class partnerships and that's what Richard and Lawrence have forged" - Andrew McGuinness, a founding partner at Beattie McGuinnness Bungay.

Would you believe it?

Flintham's creative streak also extends to inventions. In Fallon's more hedonistic days he devised a bicycle contraption for agency parties that dispensed vodka. The device now lies dormant in the agency's basement.

The year ahead

The past year hasn't been kind. Gone are the Sony and Asda accounts, and Karina Wilsher, the ex-MD. Hopefully the pair will find someone with sufficient gusto to take up the vacant seat and steer the agency back on course.

FORBES JUNIOR, MALCOLM STEVENSON "STEVE"

Job: President, CEO and editor-in-chief

Publication: Forbes

Age: 62

Killer power fact

Forbes has always been a colourful and controversial magazine proprietor - and is a player on the political scene too. From 1999 to 2006, Forbes was the tenth most important contributor to political funds in America, with 15 donations totalling more than $7 million.

Path to power

He is the son of long-time Forbes magazine publisher Malcolm Forbes and the grandson of its founder, BC Forbes.

Deals and deeds

His focus recently has been on politics. In 2007 he was part of Rudolph Giuliani's campaign for nomination as the Republican presidential candidate. This year, he has announced his backing for three republicans (John McCain, Paul Rand and Marco Rubio) seeking election (or, in McCain's case, re-election) to the US Senate.

What he says

"There is something fundamentally unfair about a government that takes away so much of people's money, power, and personal control while telling them that life will be better as a result" - Forbes gets to the nub of his ideology.

What people say

"The real world economic lesson is that Wal-Mart cannot save us, and neither can its apologists like Steve Forbes" - The Huffington Post ponders the effects of economic meltdown on inner cities.

Would you believe it?

Forbes is known to wear a tie bearing the legend "capitalist tool".

The year ahead

He's throwing himself once again whole-heartedly into the Republican, free market, anti-Obama cause.

G

GILL, NICK

Job: Executive creative director

Company: Bartle Bogle Hegarty

Age: 48

Killer power fact

He occupies one of the most-coveted creative jobs in UK advertising and is proving well capable of filling the shoes of John O'Keeffe, now worldwide creative director of WPP.

Path to power

Gill has a habit of being very loyal to the agencies that have employed him. He stayed 13 years at BMP DDB and is now in his 12th year at BBH. This was punctuated by a spell as joint creative director at Wieden & Kennedy. "I wasn't right for them and they weren't right for me."

Deal and deeds

He's been a consistent award-winner at Cannes, D&AD and BTAA and has worked across a range of BBH accounts from Levi's and KFC to Microsoft Xbox and Barnardo's.

What he says

Of his inspirational art college tutor: "He was 68, but he didn't act like it. He used to come down to London to see The Clash. The first person who encouraged me not to be a boring git."

What people say

"Nick is an ad genius, especially when it comes to films" - Russell Ramsey, the executive creative director at JWT, says. "His attention to detail makes up for my reckless excitement" - Rosie Arnold, Gill's deputy.

Would you believe it?

One wall of his office is covered with punk album covers. "Punk remains the most exciting cultural revolution I've ever experienced. It destroyed everything. It was dangerous and sexy at the same time," he says.

The year ahead

Gill's task will be to ensure BBH keeps creatively focused after a difficult 2009 that saw staff cuts and, in common with other agencies, a drop in billings.

GLADWELL, MALCOLM

Job: Author, zeitgeist surfer

Age: 47

Killer power fact

Gladwell's first book, The Tipping Point, was in the top ten of The New York Times bestseller list for almost a decade.

Path to power

Gladwell's schtick is to combine close observation of small trends with sociology and a sprinkling of science into highly accessible, agenda-setting tracts. The left-field success of The Tipping Point - published in 2000 - turned him from a well-regarded, if slightly niche figure among the New York chatterati into a global seer with huge relevance to the advertising and marketing industries. His next book, Blink (published in 2005), about the influence of past experience on decision-making, was again seized upon by an advertising industry looking for insight into - and reinforcement of - its role in consumer brand choice.

Deals and deeds

His latest book, What The Dog Saw: And Other Adventures (published in 2009), is essentially a repackaged group of highlights taken from his New Yorker oeuvre, and may indicate that he is still searching for his next big theme.

What he says

"You don't start at the top if you want to find the story. You start in the middle, because it's the people in the middle who do the actual work in the world."

What people say

Leading Harvard academic Steven Pinker described Gladwell's work as full of "cherry-picked anecdotes, ad-hoc sophistry and false dichotomies".

Would you believe it?

Gladwell was a promising middle-distance runner as a teenager.

The year ahead

Like any "guru", Gladwell's continued success depends on finding the next big thing.

GOTLIEB, IRWIN

Job: CEO

Company: Group M

Age: 60

Killer power fact

One of the barons of New York media, Gotlieb is the creator and leader of the world's most powerful media planning and buying group, one that now contains four major media networks (Mindshare, MediaCom, Mediaedge:cia and Maxus).

Path to power

Gotlieb was president of MediaVest Worldwide before joining WPP in 1999 as the CEO of Mindshare. He then masterminded the launch of Group M in 2003.

Deals and deeds

Following the success of Mindshare, Gotlieb has recently overseen the global launch of Maxus and an increase in the firepower at MediaCom as WPP looks to build its share of the global media agency cake.

What he says

"To me, media starts with an audience and you don't have an audience unless you have content. Technology is the stuff that enables it all. So my view may be very old-fashioned, but I think it starts and continues to be about the content."

What people say

"I went looking for the strongest media person in America. He has a tremendous background in traditional media, but he's also a geek. He understands new technology in a very detailed fashion" - Sir Martin Sorrell tells Fortune magazine why he hired Gotlieb.

Would you believe it?

An accomplished chef and photographer, Gotlieb has even been known to turn the lens on media snappers during a shoot.

The year ahead

Group M wants to align its power and scale with technological innovation and is likely to form closer partnerships with giants such as Google, as well as with small start-up technology companies.

GOWTHAMAN, RAGOTHAMAN

Job: MD

Company: Mindshare India

Age: 41

Killer power fact

Honesty and transparency, combined with an extraordinary work ethic, have helped Gowthaman thrive in the cut and thrust of Indian media. Unilever has worked with him for almost two decades.

Path to power

Very early in his career, Gowthaman understood that the complexities of the business would increase with the explosion of television in India - and that FMCG would demand expertise in media planning. This is what he has focused on. Since taking charge at Mindshare, he has embarked on a systematic decrease in the dependence on Unilever, winning accounts that would benefit from the systems at Mindshare developed by him.

Deals and deeds

The retention of the Unilever business this January and March's consolidation of all Aditya Birla Group accounts are certainly the feathers in his cap so far in 2010.

What he says

"Brand advocacy combined with real-time campaign management will be the foundation of successful brands in the future," Gowthaman says.

"It is increasingly important for an agency to come up with a media neutral (creative) strategy - something that can be implemented across different media. This is where the role of the strategic planner becomes important."

What people say

"He plays a key role in industry initiatives, improving measurement metrics of emerging media."

Would you believe it?

Movie buff Gowthaman has been known to watch as many as five movies back-to-back - alone!

The year ahead

With Unilever in the bag for the next three years, Gowthaman can focus on consolidating the business.

GRAF, GERRY

Job: Outgoing chief creative officer

Company: Saatchi & Saatchi New York

Age: 43

Killer power fact

This is the man behind one of two closely watched impending US start-ups in our book (see Ty Montague entry on p42). Graf is about to cede the role of the head of the creative department that produced the single most-awarded campaign of 2009, for Crest toothpaste.

Path to power

Before joining Saatchis New York, Graf had two spells at BBDO New York, plus a stint at fellow Omnicom agency Goodby Silverstein & Partners and then TBWA\Chiat\Day. Graf raised TBWA\Chiat\Day's creative profile with award-winning campaigns for the likes of Skittles, Starburst and Combos, but left in February 2008 for the bigger Saatchis, where he hoped to work on a broader range of more well-known brands.

Deals and deeds

Graf will leave Saatchis in July, when his three-month notice period ends, to launch his own "creatively-led" company, which will produce ads as well as other types of content.

What he says

"There's a type of creative agency that I want to make and it's not going to happen here (at Saatchis). So, I've got to leave to make it," Graf told Adweek. He joked it would be called Graf6.

What people say

A "brilliant ideas man and a good friend (despite being an Arsenal supporter)," is Saatchis' boss Kevin Roberts' assessment. Graf is also rated by those at the other end of the career ladder. "Even when people were cleaning up, he was still looking at student portfolios," noted a student blogger after a "portfolio night".

Would you believe it?

Graf used to be a stockbroker in Boston in the 80s.

The year ahead

Everything to play for.

The competitive field will not be entirely empty of smart and creatively brave hotshops.

GRANGER, TONY

Job: Global chief creative officer

Company: Young & Rubicam

Age: 48

Killer power fact

Granger has a reputation as a "fixer" in the industry, gaining profile and recognition for ailing creative agencies. "He can certainly give you a profile," an associate says. "But he has his own system and he does it his way."

Path to power

He first began attracting attention as the creative chief of TBWA\Hunt\Lascaris, one of the hottest shops in his native South Africa. His name became more widely known during stints at Bozell and at Saatchi & Saatchi in London and New York. He got the top creative job at Y&R in November 2007.

Deals and deeds

This is all about the Midas touch. He turned the sleepy Bozell into the most successful agency at Cannes in 2001; he oversaw a creative renaissance at Saatchi & Saatchi, helping the agency win more Lions than any other agency at Cannes in 2007, including the agency of the year award.

What he says

When asked to describe himself in three words: "Difficult, difficult, difficult." On his management style: "I like things done yesterday, not tomorrow."

What people say

"Tony is a tough person to work for. He's not tough on the people, but he's tough on the work" - Bob Isherwood, the former worldwide creative director at Saatchi & Saatchi.

Would you believe it?

Granger's hero is Charlie Chaplin, for being able to make people laugh without saying a word.

The year ahead

Granger has made a strong start at improving Y&R's creative product, and the network will be hoping to see award success similar to that which he achieved with Saatchis.

GRIFFIN, JOHN Q

Job: Executive VP and president of publishing

Publication: National Geographic

Killer power fact

National Geographic is one of America's most prestigious magazines and it continues to attract an impressive portfolio of luxury good advertisers.

Path to power

Before joining the National Geographic Society in September 2001, Griffin was executive VP and chief operating officer of Hearst Magazines International in New York. From 1990 to 2000 he was president of the magazine division at Rodale, overseeing publication of Prevention, Men's Health, Runner's World, Backpacker and many other health and fitness publications. Under Griffin's leadership, Rodale more than doubled its sales and expanded its portfolio of titles in the US and internationally.

Deals and deeds

Under his leadership, National Geographic has won seven prestigious National Magazine Awards in the past four years.

What he says

"We have to understand the advertiser's goals and bring all of our assets and all of our creativity to help them achieve those goals. In short, we need to think and act like a full service agency."

Would you believe it?

National Geographic is published in 32 different languages around the world.

The year ahead

Griffin is continuing to take the National Geographic franchise onto new digital platforms.

This article was first published on campaignlive.co.uk

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