brand disappears in US

By Daniel Farey-Jones,, Wednesday, 14 July 2010 12:30PM

SAN FRANCISCO - Omnicom has relaunched the San Francisco office of as Signal to Noise, fading out the agency brand in the US.

Signal to Noise: Omnicom agency gets new identity in the US

Signal to Noise: Omnicom agency gets new identity in the US's New York office is now embedded in TBWA New York and its Chicago office is becoming part of TBWA's E-Graphics Worldwide.

A TBWA Group UK spokeswoman declined to comment on whether there were any plans for a future rebrand of in the UK.

Last year, TBWA briefly embarked on a UK group rebranding that was set to drop individual group agency names in favour of the umbrella brand TBWA\Media Arts. However, this was reversed after the departure of UK president Tim Lindsay. is led in the UK by acting chief executive Tim Bonnet, who is also chief executive of direct marketing agency Tequila\London.

According to Signal to Noise, the new name is intended to refer to the agency's analytic strengths in deriving actionable insights from the staggering amount of data delivered through digital channels.

The agency is led by Jordan Warren as president and chief executive.

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