Zoopla augmented reality app details every UK home

Property website Zoopla, which recently handed VCCP and Vizeum £8m of creative and media business, has created an augmented reality iPhone app detailing all 27 million UK properties.

Zoopla: unveils AR iPhone app
Zoopla: unveils AR iPhone app

The free app allows users to get valuations on all properties, including the sold prices of 15 million homes and local information, via a map search or by pointing the iPhone’s camera at a building.

Zoopla.co.uk was launched in 2008 by Alex Chesterman and Simon Kain, the founders of LoveFilm, with angel and venture capital investment from Atlas Venture and Octopus Ventures.

It claims to be the fastest-growing property website in the UK and provides users with house price data, property listings and local market information.

Chesterman, chief executive of Zoopla.co.uk, said the app provides consumers with "the information they need to make better-informed property decisions".  

In June, Vizeum was awarded the £5m media planning and buying account for Zoopla.co.uk after a final pitch shoot-out with Arena Media and PHD. It will be responsible for the site’s first above-the-line advertising campaign scheduled for later in the year.

Vizeum's commission marked the property website's first appointment of a media agency.

In May, VCCP was awarded the estimated £3m TV advertising account for Zoopla.co.uk, following a pitch against undisclosed agencies.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published