In association with
Campaign Work, Thursday, 22 July 2010 02:13PM
The ads, created by Stephens Francis Whitson, will break in lifestyle magazines.
The creative work imitates wedding vows and children’s nursery rhymes in a bid to target newlyweds and young parents. The first execution, in the style of wedding vows, signs off by posing the question: "Would your loved ones be left for richer or for poorer if, in death, you did part?"
This article was first published on Campaign Work