New York Times posts revenue increase

The New York Times Company's latest quarterly results show a revenue increase for the first time in almost three years, as well as a 21% rise in online ad revenues.

New York Times: recorded first revenue increase for three years
New York Times: recorded first revenue increase for three years

It reported a 1.2% increase in revenue, to $589.6m from $582.7m in the second quarter of 2009.

Advertising revenues were flat for Q2 2010, but the company reported a 21% increase in online ad revenue, offset by a 6% decline in print advertising revenue.

Although operating costs dropped 3.7% to $528m for the quarter, due to a decline in print expenses, they are expected to increase for the third quarter, as a result of the increased spending and other costs associated with the launch of the paywall at the beginning of next year.

Janet Robinson, chief executive, said: "The company is well-positioned to thrive in the evolving media marketplace, thanks to the significant progress we are making in reinventing our enterprise."

For the second quarter of 2010, internet businesses, which include and, accounted for 16% of the company’s revenues, compared to 13.4% for Q2 2009.

Circulation revenue rose by 3.2% due to higher newsstand prices at The New York Times and The Boston Globe.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published