Bulmer's 'summer HQ' by St. Luke's

The campaign is the first by St Luke’s since winning the business earlier this year. The spot features the theme tune from the war film 633 Squadron and shows workers being called to action in the manner of world war aircrew in order to create the ideal setting for a man ordering a round of Bulmers.

The ad the strapline is "Releasing the British summer since 1887".A series of VoD films include behind the scenes interviews with the Bulmers ‘workers’. The TV ad campaign, which launches August 2nd is supported by outdoor.