Weetabix 'marathon' by WCRS

The ad, created by WCRS, shows several peak athletes pulling away from the pack in a marathon race. Suddenly a group of friends, dressed in huge furry animal costumes, draw level and begin chatting casually with the athletes.

The friends then start joking amongst themselves before making a final dash for the finishing line and winning the race.

The TV spot uses the strapline: "Someone’s had their Weetabix", and will be accompanied by a poster campaign that also features the characters.