The ad stars four kids, including a skate boarder and a champion diver, who auditioned for and won the skills contest last year as voted on by the public.

The 60 second and 20 second ads, which were made by BBH, will air on TV for six weeks throughout the summer.

The ads encourage kids to go online to learn skills on and each of the four children have their own dedicated page on the website where they will demonstrate their skill and talk about their audition experience. To sit alongside the TV and online content, Fruit Shoot’s ad funded TV show, Skillicious with Fruit Shoot H20 received a re-commission from ITV.

This article was first published on Campaign Work


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