French Connection 'autumn winter 2010' by Fallon

The ads, created by Fallon, aim to highlight French Connection’s design credentials and the quality of the clothes, and carry on the previous work introduced in spring summer 2010.

The ads show the male and the female characters taking a step into the outside world. Two 20 second teasers will be available in August ahead of the campaign fully launching in the fashion press and cinema in early September.

It will be supported by an in-store redesign, including shopping bags, window design, wall design and audio.