Condé Nast to open GQ and Vogue restaurants

Condé Nast is to open branded restaurants around the world as commercial extensions of its magazines such as Vogue and Gentleman's Quarterly (GQ).

Vogue Cafe: Moscow restaurant
Vogue Cafe: Moscow restaurant

The new business, Condé Nast Restaurants, will be headed up by Jonathan Newhouse, chairman of Condé Nast International. Newhouse said Condé Nast will target markets around the globe, including emerging markets in Asia, the Middle East and Latin America.

Newhouse said Condé Nast is considering opening restaurants specifically in Dubai, Singapore, Hong Kong, Bangkok, China, Japan, Korea, Turkey, Brazil and Uruguay with the hope of partnering with highly reputed restaurant operators in these markets.

To date Condé Nast already has branded establishments based in Moscow - Vogue Café, GQ Bar and Tatler Club – which have been licensed to an independent operator, Arkady Novikov.

Newhouse said: "Restaurants are a natural way to extend our brand values and to reach our customers while championing the highest standards of quality.

"We can do so in our magazine markets and in countries where for one reason or another, we don’t publish."

Condé Nast Restaurants will be based in Hong Kong and led by director of restaurants Stuart Nielsen. Nielsen comes to the publisher from the Intercontinental Hotels Group, where he is regional director of food and beverage & design for the Middle East & Africa. He will report directly to Newhouse.

Nielsen said: "The opportunity to open branded restaurants with Condé Nast is a dream for me and I am thrilled to take it on. It is a business with huge potential."

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published