The ads, created by Moma's Rodolfo Sampaio, have been running in Brazilian newspaper Meio & Mensagem to promote media seminars from Maxi Midia.
Sampaio said: "Maximedia is an event intended for people working in communications. An updating event.
"Being that one of the greatest concerns these professionals have is to constantly reinvent themselves. What's new today, is old tomorrow. With this in mind we've developed this campaign, showing how the tools in communication are quickly outdated. We are greatly impressed and pleased with the feedback we are seeing throughout the world."