Facebook: 'the enchantment next look in social team-ups'

SAO PAULO - Brazilian ad agency Moma has given three of the worlds most modern brands a vintage 60s sepia makeover for an 'Everything Ages Fast' campaign.

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The ads, created by Moma's Rodolfo Sampaio, have been running in Brazilian newspaper Meio & Mensagem to promote media seminars from Maxi Midia.

Sampaio said: "Maximedia is an event intended for people working in communications. An updating event.

"Being that one of the greatest concerns these professionals have is to constantly reinvent themselves. What's new today, is old tomorrow. With this in mind we've developed this campaign, showing how the tools in communication are quickly outdated. We are greatly impressed and pleased with the feedback we are seeing throughout the world."

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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