J2O 'pub quiz' by BBH

The campaign, developed by BBH, will use one of the J2O Pub Quiz’s most popular rounds, ‘Tangled Thread’, as the basis for the ad.

The first ad, which aired during last Friday's episode of Big Brother on Channel 4 asks viewers a question and encourages them to take part in the quiz online at the J2O website, www.j20.co.uk.

The second later in the programme revealed the winner of the competition live on TV. The winner gets a trip abroad.