YouGov expands in the US with acquisition of marketing consultancy

NEW YORK -YouGov, the online market research firm, is to acquire US marketing and strategic research consulting firm Harrison Group for as much as $13m.

YouGov: expands in the US
YouGov: expands in the US

YouGov will pay an initial $6m with further performance related amounts payable over the next three years, which could rise to as much as $7m.

Harrison specialities in forecasting, segmentation, branding and market modelling across multiple sectors with a particular emphasis on the interactive entertainment and wealth sectors.

Combined with YouGov's existing US operations the acquisition will double the scale of its business.

The acquisition follows the sale last month by YouGov of US research firm to The Huffington Post.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published