Gumtree 'tree' by Beta

The series of 30" and 10" spots will be aired across the ITV and ITV digital network across a five week period.

The £300,000 campaign was developed by Beta along with Chicken Soup Productions, Airside and Envy. 

The animated creative  visually represents a noticeboard with a tree.

Characters place items in the tree’s branches and then others climb the tree to claim what they want.