Nike 'I am the rules' by Wieden & Kennedy London

The spot, directed by Berlin-based music video directors Alex & Liane, stars the French world champion female boxer Ingrid Graziani and Arsenal footballer Andrey Arshavin, among otherathletes, designers, DJs and ‘sneakerheads’.

The 60 second ad celebrates a unique attitude to sport and individual style, with the strapline: ‘Defy Stereotypes, Defy Prejudice’.