Adam & Eve raids EHS 4D for Rob Isaacs

By Matt Williams, campaignlive.co.uk, Thursday, 26 August 2010 10:40AM

Adam & Eve has appointed Rob Isaacs, the planning director at EHS 4D, to the new role of social strategy director.

Change4Life: Isaacs was responsible for its planning

Change4Life: Isaacs was responsible for its planning

He will join the agency immediately, and will work alongside the founders David Golding and Jon Forsyth as part of Adam & Eve's integrated planning team.

Isaacs spent just over three years at EHS 4D, working on digital, eCRM and social media strategy for clients including Jaguar and COI.

Most recently, he was responsible for the planning on the award-winning "How are the kids?" direct marketing campaign that formed part of the Department of Health's Change4Life initiative.

His move comes as part of an effort by Adam & Eve to help put social media at the heart of a brand's marketing activity. Golding said: "We believe that 'social' is as much a start point for creativity as traditional brand and comms planning. With Rob's appointment, we can have this approach plugged directly into all our thinking."

This article was first published on campaignlive.co.uk

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