The project was an event for baby products brand Huggies. The aim was to bring together parents and prove that laughter relieves the stresses of parenting.
A stand up comedy show featuring Ardal O’Hanlon (Father Ted, My Hero), Kerry Godliman (Michael McIntyre’s Comedy Roadshow) and a heavily pregnant Lucy Porter (Have I Got News for You, Mock the Week) took place on 10 August.
Clips taken from the show, will be hosted exclusively on its Huggies Club website every two weeks, from the week commencing 30 August. Each clip will carry a theme such as breastfeeding and contain of material for both mums to be and new mums.
The clips will then be distributed online on the brand’s YouTube channel as well as on Facebook and will be supported by online banners, created by JWT. There will also be a ‘behind the scenes’ film.