PepsiCo hands $27m media duties to PHD in Australia

By Staff, campaignlive.co.uk, Tuesday, 31 August 2010 01:10PM

SYDNEY - PepsiCo has appointed PHD to handle its media planning and buying duties in Australia, worth estimated US$27m, following a pitch that reportedly also involved Mindshare.

PepsiCo hands $27m media duties to PHD in Australia

PepsiCo hands $27m media duties to PHD in Australia

The account win covers all PepsiCo brands in Australia, including Pepsi, Pepsi Max, Mountain Dew, Gatorade, Smith's, Doritos, Red Rock Deli, Grain Waves and Sekata.

The appointment, which ousts incumbent Eighty K's, sees the OMG agency take charge of the media planning and buying for PepsiCo's brand portfolio from 1 September.

Bellamy Hayden remains the media strategist for all PepsiCo brands.

OMD Shanghai won PepsiCo's media business reportedly worth US$220 million in China towards the end of last year. OMD beat incumbent Mindshare after MEC withdrew during the last round of the pitch.

For more news from Asia Pacific visit Campaign Asia.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs