The ad, created by St Luke’s, opens with the same master of ceremonies with his familiar roll call of workers who have earned their reward after a long day’s graft.

He praises a group of people have "suffered the storm and faced unwarranted criticism, but ended up bringing success on themselves" before stopping short when he realises he is commending a group of bankers. The campaign will be screened in cinemas national from 3 September.

This article was first published on Campaign Work

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