Agencies line up for McCain online ad brief
By Matt Williams, campaignlive.co.uk, Thursday, 02 September 2010 12:11AM
McCain Foods is reviewing its digital advertising business.
The company has approached agencies and is expected to hold a pitch for the account later in the autumn.
McCain's review is understood to be part of a renewed effort by McCain to connect with consumers through digital advertising.
The company does not currently have a retained digital agency. However, in 2007, it used glue London to create an online campaign that allowed users to deliver messages to their family and friends via a "personalised potato parade".
The pitch is thought to focus particularly on how McCain can use social media to interact with consumers.
McCain's advertising is held by Beattie McGuinness Bungay, which has worked on the business for just over four years, after winning it from TBWA\London in May 2006.
BMB's most recent high-profile work for the brand was a £7 million campaign called "good unlimited", which was released last year and included a TV ad that featured McCain's products being produced in a Willy Wonka-style potato factory.
McCain is a sponsor of UK athletics and, in July, launched a consumer campaign, fronted by the actress Sheree Murphy.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Mid Weight Graphic Designer - Consumer agency JEFFERSON £28-35k plus benefits, SE Surrey
- Category Insight Manager - 12 mths contract Tarsh Lazare Marketing Recruitment c.£50K-£56K + Benefits + Generous Bonus, Herts/North of London
- Senior Digital Delivery Manager Harvey Nash £55000 per annum + package, Nottingham
- Assistant Buyer - Global Tech Brand Aquent Up to £49,000 Dependent on Skills and experience, London
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- Three's pony and cats with thumbs top the cute Easter ad chart
- McCann wins Qatar Financial Centre brief
- Metro launches content agency