Orange 'panther' by Fallon

The campaign aims to promote all the different products and services that offer added value to Orange customers.

The TV ad focuses on the phone tariff, Panther, on pay monthly which has unlimited texts and emails, internet and sat nav.

The TV spot features the 'More from Orange, for you' hero. His experience of having the Panther tariff is represented by an army of clones he sends out to deal with all his daily tasks. This is the fifth ad in the series and is supported in print and digital as well.