Tipp-Ex invites viewers to script ending in YouTube spot

An innovative use of YouTube by correction fluid brand Tipp-Ex offers viewers the chance to choose what happens next in a video clip after a reluctant hunter refuses to shoot a grizzly bear.

Tipp-Ex: YouTube spot invites viewers to interact
Tipp-Ex: YouTube spot invites viewers to interact

The hunter reaches for a bottle of Tipp-Ex placed next to the video to white out the word "shoots" from the video's title. He then asks viewers to type a new word in its place and write the end of the hunter and bear's story.

Continue reading this post on Brand Rebublic's digital blog The Wall

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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