The Post Office 'savings' by Mother

Mother worked with Hungry Man to scour the UK to find inspiring stories from real people to capture a true sense of what it means to the British public to save.
 
The process took four weeks and involved researchers standing outside Post Offices all over the country, recruiting actual customers for use in the work.

The resulting 30-second documentary-style spot, shot by Paul Gay, aims to show how people make their dreams a reality.