Agency: Bartle Bogle Hegarty
By Daniel Farey-Jones, campaignlive.co.uk, Monday, 06 September 2010 11:30AM
The animation has been produced by youth culture agency Espionage and illustrated by Will Barras. It features a track from folk-rock duo Slow Club and a voiceover by radio presenter Adam Buxton.
It is available to see online at Oxfam's website on and YouTube.
The Clothes Exchange encourages consumers to recycle clothes they no longer wear, by awarding them a voucher for £5 off in M&S if they donate an item of M&S labelled clothing by going to an Oxfam shop.
M&S is also running a national advertising campaign to promote a special one-off day on Wednesday (8 September), when people will be able to donate their clothing by going to M&S shops.
This article was first published on campaignlive.co.uk