The ads, created by VCCP London, feature household electrical goods discussing dream jobs and sharing career advice and will be shown in the North West of England.

The ads feature the tag line "It’s not luck, it’s", and follow a regional radio campaign using the same catchphrase.

The campaign was planned and bought by Interpublic media agency UM. Steve Vranakis, creative director at VCCP said:" We used objects to reflect an aspiration that we can all relate to, the desire to improve ourselves and get the type of job that we love, and do it with charm."

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs