Agency: Fallon London
campaignlive.co.uk, Friday, 03 September 2010 12:00AM
Last week's deal between YouTube and US studios such as Sony Pictures and the video-on-demand film service Blinkbox sees a new section (www.youtube.com/movies) on the YouTube site and full-length feature films available for free. OK, so they're not the most up-to-date movies, but the Blinkbox deal will bring around 165 films to viewers, making the site a more compelling option for advertisers and providing a valuable promotional outlet for the movie companies' paid-for services.
News of the World's 'match-fixer' splash
The News of the World's allegations about Pakistan's involvement in match-fixing were not welcome for the sport of cricket but they made for one of the most talked-about front pages in ages and it was good to see an alternative to the Cheryl Cole and Peter Crouch "exclusives" provided by the red-tops in recent weeks. The scandal is set to run and run and let's hope the sport investigates the paper's allegations as quickly as possible. For the time being, though, this seems like another triumph for the "Fake Sheikh", the News of the World's undercover reporter Mazher Mahmood.
Ginx launch announcement
We enjoy a bit of video game action so were pleased at the announcement made at last weekend's Edinburgh Interactive festival that a channel called Ginx, providing video game reviews, is scheduled to launch on Sky and Virgin Media in November. This has long been a gap in the market and this 24-hour channel should give games fans what they've been wanting. The channel's line-up sounds worth checking out and it will be interesting to see if advertisers get on board to support it.
The Daily Star's support for Channel 5
It's fun to see the extent to which Richard Desmond's newspapers are now supporting his Channel 5 with supportive editorial. Last Saturday's Star TV magazine, for instance, came complete with a massive Channel 5 logo on the cover and an eight-page special on the week ahead on the channel. We know it runs some quality programming but even the Star's gushing editorial seemed to be flagging by the end of the section. Still, if it brings in bigger audiences for C5, it will be effort well spent.
AND ONE THING WE DON'T ...
The end of an era
We weren't regular viewers of Last Of The Summer Wine on BBC1 or ITV's The Bill but it was reassuring to know that they were there. With both series ending this week (the BBC comedy after 37 years and The Bill after 27), it seems like the end of an era and it will be interesting to see whether ITV can respond with some compelling formats. For now, though, we remain reassured that Coronation Street looks likely to reach its 50th birthday later this year in rude health.
This article was first published on campaignlive.co.uk