TV ad market could be up 13 per cent in 2010

By Maisie McCabe, campaignlive.co.uk, Thursday, 16 September 2010 11:15AM

Media agencies expect the UK TV ad market to be up around 12 to 13 per cent year on year in 2010, making it worth more than £4.1 billion, with TV the only medium to be up on 2008 levels.

ITV: expected to be ahead of the TV ad market

ITV: expected to be ahead of the TV ad market

Year-on-year comparisons in November and December are tougher because of the rebound in the TV ad market in the last six weeks of 2009, but the fourth quarter is still expected to be up around 4 to 6 per cent.

According to figures from the Advertising Association, the TV ad market was worth £3.7 billion in 2009, down 9.8 per cent year on year. The most recent forecast from the AA suggests the market will be up 9 per cent at £4 billion.

A senior media agency figure said: "TV will be the only medium to have a positive result against 2008 numbers. The overall media market will still be down on 2008 because 2009 saw such a decline."

Media agencies expect the TV ad market to be up around 4 to 8 per cent year on year in November and up around 4 per cent in December.

Some agency groups are suggesting that Sky Media's TV ad revenue could be up as much as 30 per cent. ITV and ids are also expected to be ahead of the market.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • CRM Director - eCommerce business Silverdrum £65,000 + bonus , London