By Daniel Farey-Jones, campaignlive.co.uk, Friday, 24 September 2010 12:00PM
Previously a planning director at Underwired Amaze, the digital and eCRM specialist, Anderson will work across all 23red clients including Bacardi, Martini and Change4Life.
Prior to joining Underwired Amaze he was a digital planner on Agency.com's BA account.
Earlier in his career he was head of customer insight and integrated planning at Saatchi & Saatchi.
Tom Huxtable, managing director at 23red, said: "This is another big building block in the development of our integrated offering. Peter's digital background will prove invaluable, as will his experience of integrated comms."
This article was first published on campaignlive.co.uk