Tiger Beer plans digital push

Tiger Beer is launching a digitally led campaign that centres on exclusive events and offers.

Tiger Beer: readies digital drive
Tiger Beer: readies digital drive

The "Know the not known" activity, created by Exposure, targets key influencers, such as bar staff, as well as the lager brand's "20-something urban male" core target audience.

At the centre of the push is a Facebook page where users are rewarded with access to invitation-only, Tiger-supported events, as well as "exclusive insider information" such as music and fashion tips. The aim is to create a dialogue between consumers and the brand.

From Monday, the initiative will be promoted via ads in lifestyle magazines such as Dazed & Confused and Empire, as well as an outdoor push and partnership with Vice magazine.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Christmas 2016 ads: the best so far
Shares0
Share

1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

Just published

More