Tiger Beer plans digital push

Tiger Beer is launching a digitally led campaign that centres on exclusive events and offers.

Tiger Beer: readies digital drive
Tiger Beer: readies digital drive

The "Know the not known" activity, created by Exposure, targets key influencers, such as bar staff, as well as the lager brand's "20-something urban male" core target audience.

At the centre of the push is a Facebook page where users are rewarded with access to invitation-only, Tiger-supported events, as well as "exclusive insider information" such as music and fashion tips. The aim is to create a dialogue between consumers and the brand.

From Monday, the initiative will be promoted via ads in lifestyle magazines such as Dazed & Confused and Empire, as well as an outdoor push and partnership with Vice magazine.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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