Champagne Jacuzzi earns Virgin Holidays ad ban
By Daniel Farey-Jones, campaignlive.co.uk, Wednesday, 29 September 2010 09:56AM
The ASA has banned a poster ad in Virgin Holidays "Rockstar service" campaign, after one person complained it promoted the misuse of alcohol.
The poster showed the band featured in the campaign drinking champagne in a Jacuzzi, as well as displaying a number of empty bottles and classes.
One of the rock stars and a female staff member were pouring champagne into the Jacuzzi.
The text stated: "Rockstar Service. Book a stunning Hip Hotel in one of the world's most incredible destinations and Virgin Holidays' unique Travel Guru service will ensure your every desire is met."
The ASA disapproved of the ad, saying it "indicated a casual attitude to the handling and consumption of alcohol" and was likely to appeal people under 18.
Virgin Holidays said a Jacuzzi filled with champagne was an example of the most outlandish and decandent requests that someone might make of the service, exaggerated to show the level of service provided.
The ASA ruled the ad must not appear again and advised Virgin to take more care when they featured the use of alcohol in future ads.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Mid Weight Graphic Designer - Consumer agency JEFFERSON £28-35k plus benefits, SE Surrey
- Category Insight Manager - 12 mths contract Tarsh Lazare Marketing Recruitment c.£50K-£56K + Benefits + Generous Bonus, Herts/North of London
- Senior Digital Delivery Manager Harvey Nash £55000 per annum + package, Nottingham
- Assistant Buyer - Global Tech Brand Aquent Up to £49,000 Dependent on Skills and experience, London
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- Three's pony and cats with thumbs top the cute Easter ad chart
- McCann wins Qatar Financial Centre brief
- Metro launches content agency