Superdrug launches first major campaign for 10 years

Superdrug has launched its first major TV advertising campaign for 10 years, introducing actress Joanna Page as the face of the retailer.

It has been created by agency HMDG, with planning and buying handled by ZenithOptimedia. The campaign promotes Superdrug's autumn/winter season, a key trading period for the health and beauty retailer.

The campaign, called "Take another look", will feature on TV, radio and in Superdrug stores, and will run until Christmas.

Page is best known for her role as Stacey in the BBC2 show, 'Gavin & Stacey'.

Dan Jarvis, Superdrug head of marketing said: "Our aim is to be the best in everyday accessible beauty, and the new campaign has been created to encourage the country to come into our stores and take another look."

Superdrug is part of the AS Watson Group. The group operates shops in 24 countries, including health and beauty retailers such as The Perfume Shop and Rossmann.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published