New York Times plans twin site paywall strategy at Boston Globe

NEW YORK - The New York Times Company is planning to erect a paywall around The Boston Globe's content or at least some of it in the second half of 2011 after the paywall at its flagship newspaper goes live in January.

The plan will see the Boston Globe spread its content across two websites. The existing Boston.com site will remain free and it will be joined by the launch of a second subscription based pay site called BostonGlobe.com in a two site strategy that adds a fresh take on publisher’s efforts to make newspaper paywalls work.

Continue reading this post on Brand Republic's digital blog The Wall

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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