New York Times plans twin site paywall strategy at Boston Globe

NEW YORK - The New York Times Company is planning to erect a paywall around The Boston Globe's content or at least some of it in the second half of 2011 after the paywall at its flagship newspaper goes live in January.

The plan will see the Boston Globe spread its content across two websites. The existing Boston.com site will remain free and it will be joined by the launch of a second subscription based pay site called BostonGlobe.com in a two site strategy that adds a fresh take on publisher’s efforts to make newspaper paywalls work.

Continue reading this post on Brand Republic's digital blog The Wall

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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