Heinz 'whistle' by AMV BBDO

The TV ad, made by Abbott Mead Vickers BBDO features people of all ages in a wide range of settings about to take their first spoonful of Heinz Soup.

Before they swallow their mouthful, each person pauses and blows to cool the soup down and a whistling tune is heard.

The same tune continues from person to person, which Heinz believes will "bring to life the feelings of satisfaction and comfort" from a bowl of Heinz Soup. The ad aims to demonstrate Heinz soups are a ‘quick, tasty and nutritious meal’.